Safety technology has been waiting until it is already too late.
Panic buttons and emergency alerts matter. But they all start working at the worst moment — after something has already begun. SuperQueen was built to start earlier than that.
Nearly half of women feel unsafe walking alone at night.
Women perform roughly three quarters of all unpaid care work worldwide, and nearly three times the hours men do.
Women who cannot fully participate in the workforce because of unpaid care responsibilities.
“Women deserve technology that supports them before something happens. Our goal is to design safety systems that feel intuitive, empowering, and integrated into everyday life.”
Shemie Breitenbach · Founder
Prevention, not panic.
Most safety tech is a fire alarm
It is loud, it is useful, and it only helps once there is a fire. That model has been the whole category for twenty years.
This one is a way out
A call that gives you a reason to stand up and leave. An assistant that cancels the ride before you have to explain why. An alarm in your hand if it goes further than that. Three steps, in the order things actually escalate.
Built by women who have had the walk
Every feature was designed against real situations rather than adapted from general-purpose safety products. That is the difference the founder keeps naming, and it shows up in small decisions — like a fake call from “Mom” rather than an alarm, because most bad situations are not the kind you scream your way out of.
SuperQueen Impact
The nonprofit arm, launched March 2026 alongside two free public safety tools and the Global Ambassador programme, for women and children.
Two of the tools cost nothing and need no account.
Safe Exit Call
Rings your phone with a call that looks entirely ordinary, so you can leave without explaining yourself. Try it on the homepage.
Web Safety Alarm
A loud alarm from any browser, on any phone, with nothing installed.
Featured across 200+ USA Today Network publications.
Get in before the app does.
A one-time reservation for lifetime access, and your name in the record of who backed this first.
- Lifetime access to the app when it launches
- Early beta, before public release
- Your name in the Founding Queens Hall of Honor
- 10% off SuperQueen merchandise
- Giftable — buy one for someone you worry about